Program 4 – Partnership in
priority areas
Research direction: 9.1. New managerial, marketing and
entrepreneurial improvement methods for organizational competitiveness
Research thematic: 9.1.8.
Strategies to establish and develop the competitive advantage of the firms
Project type: PC
Project acronym: POSTRAVCOMP
PROJECT NAME:
STRATEGICAL POSITIONING OF ROMANIAN COMPANIES
IN NATIONAL AND EUROPEAN MARKETS AND IDENTIFICATION OF THE WAYS TO CAPITALIZE
THEIR COMPETITIVE ADVANTAGES
Financed by:
CENTRUL NAŢIONAL DE MANAGEMENT PROGRAME – CNMP through PNCDI 2, Programul
4 – Parteneriate în domeniile prioritare
Project
director: prof.univ.dr.Nicoleta Hornianschi
Senior
researcher I degree- CEIS
Contract
number: 91 – 053 /14.09.2007
Duration of
the project: 34 months
Starting
date: 1/10/2008
Initial value of the contract (source
– only state budget):1 360 000 lei
Current value of the contract (after
the reductions of CNMP): 811 600 lei
COORDINATOR
- CO
CENTRUL
DE ECONOMIA INDUSTRIEI SI SERVICIILOR - CEIS
Project
director: prof.univ.dr.Nicoleta Hornianschi
e-mail: hornianschi@yahoo.com
Address:
Calea 13 Septembrie nr.13, sector 5, Bucharest, postal cod 050711
Telephone:
318.81.06 / interior 3129
PARTNER 1
Institutul
National pentru Intreprinderi Mici si Mijlocii
Project
coordinator: ing. CONSTANTIN Lidia Ruxandra
e-mail:
lidia@inimm.ro
Address:
Sos. Oltenitei, 103, sect. 4, Bucuresti, cod postal 041303
Telephone:
021-332.60.15
PARTNER 2
INTEGRAL
CONSULTING R&D
Project
coordinator: ing. CATRINA AURELIA
e-mail: office@integralconsulting.ro
Address: Negustori/14, sect. 2, Bucuresti
Telephone:
021-211 45 89
Project summary:
The Romanian firms lack a clear
policy to obtain and retain the competitive advantage at the national and
international level. Moreover the macroeconomic policies in this direction were
inconsistent and mostly focused on the exchange rate. The economic factors that
determine the competitive advantage weren’t fully explored, and the financial
policies didn’t contribute to the formation of a strong national capital as to
finance the necessary investment and to ensure the economic development. In this context the project intends to
elaborate a model for the strategical
positioning of the Romanian companies in national and European markets and for
the identification of the ways to capitalize on their competitive advantages.
As a case study we want to analyze the situation of the food industry in Romania
taking into account that in the last decade the food products were responsible
for around 50% of the Romanian imports, which is unacceptable taking into
account the Romanian agriculture potential.
The project intends to evaluate the
competitiveness of the firms and of the industrial sectors of the Romanian
economy. This will be done using a systemic approach and by constructing a
model that will underline the way that different factors influence the
competitiveness of the Romanian firms and sectors. The core of the model will
have the following modulus: input data management, forecasting and modelling
modulus, graphic representation model and decision making modulus.
Objectives:
The
general objective of the project is to use the complementary capacities
of the consortium to develop an instrument that will allow for a better
identification of the competitive position of the Romanian firms and of new
competitive advantages.
The main specific objective of the project is to elaborate a
model for the evaluation of the Romanian firms and sectors and the application
of the model as to position the firms on the national and international level.
The project intends to build a coherent picture of the main ways to ensure the
competitive advantage as well as to ensure the creation of new competitive
advantages. Normally this approach includes the evaluation of wages and
productivity as well as the social and ecological environment that influence
the competitive level.
Activities and responsibilities specific to
each partner
|
Stage/ Activity |
Partner
responsible |
Deliverable date |
|
|
|
|
|
|
|
Stage 1 |
|
15 of December 07 |
|
|
Development of the theoretical and
methodological database |
( 3 months ) |
||
|
Activity I.1 |
|
|
|
|
Workshop organization |
|||
|
|
|||
|
Development of the analysis. Finalization
of the analysis. Stage 1 |
CO : CEIS |
|
|
|
Development of the analysis. Finalization
of the analysis. |
Partner 1 INIMM |
|
|
|
Development of the analysis. Finalization
of the analysis. |
Partner 2
INTEGRAL C |
|
|
|
Activity I.2 |
|
|
|
|
Conceptual clarification regarding the
competitive advantages and the quantification of the level of
competitiveness. |
|||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL C |
|
|
|
Activity I.3 |
|
|
|
|
Analytical analysis of the competitive
advantage at the level of the main sectors of the industry |
|||
|
|
|||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL C |
|
|
|
Activity I.4 |
|
|
|
|
Analytical analysis of the competitive
advantage at the level of internal market and the UE market. |
|||
|
Finalization of the study. Stage 1 |
CO : CEIS |
|
|
|
Finalization of the study. Stage 1 |
Partner 1 INIMM |
|
|
|
Finalization of the study. Stage 1 |
Partner 2
INTEGRAL C |
|
|
|
Stage II |
|
30 of June 2008 |
|
|
Diagnosis of the Romanian firms’ competitiveness |
( 6 months) |
||
|
Fundamental research |
|
||
|
Activity II.1 |
|
|
|
|
Analysis of the particularities of the
Romanian firms in respect to the creation and consolidation of the
competitive advantage |
|||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL C |
|
|
|
Activity II.2 |
|
|
|
|
Identification of the critical points
responsible for the increase of the competitiveness of the Romanian companies
|
|||
|
Finalization of the study. Stage II |
CO : CEIS |
|
|
|
Finalization of the study. Stage II |
Partner 1 INIMM |
|
|
|
Finalization of the study. Stage II |
Partner 2
INTEGRAL C |
|
|
|
Stage
III |
|
30 of December 2008 |
|
|
The identification of the way to stimulate the
main key endogenous and exogenous factors for the competitiveness of the
firms |
( 6 months ) |
||
|
Activity III.1 |
|
|
|
|
The evolution of the exogenous and endogenous
factors that influence the firms’ competitiveness. |
|||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL C |
|
|
|
Activity III.2 |
|
|
|
|
Econometric analysis of the factors
responsible for the competitiveness of the firms. |
|||
|
Finalization of the study. Stage III |
CO : CEIS |
|
|
|
Finalization of the study. Stage III |
Partner 1 INIMM |
|
|
|
Finalization of the study. Stage III |
Partner 2
INTEGRAL C |
|
|
|
Stage IV |
|
30 of June 2009 |
|
|
The identification of the way to stimulate the
main key endogenous and exogenous factors for the competitiveness at the
sector level |
( 6 months) |
||
|
Activity IV.1 |
|
|
|
|
The evolution of the exogenous and endogenous
factors that influence the competitiveness at the sector level. |
|||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL C |
|
|
|
Activity IV.2 |
|
|
|
|
Econometric analysis of the factors
responsible for the competitiveness at the sector level. |
|||
|
Finalization of the study. Stage IV |
CO : CEIS |
|
|
|
Finalization of the study. Stage IV |
Partner 1 INIMM |
|
|
|
Finalization of the study. Stage IV |
Partner 2
INTEGRAL C |
|
|
|
Stage V |
|
30 of
December 2009 |
|
|
The structure of the model |
( 6 months ) |
||
|
Fundamental research |
|
||
|
CEIS |
|
||
|
INIMM |
|
||
|
INTEGRAL |
|
||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL C |
|
|
|
Activity V.2 |
|
|
|
|
Development of the application |
|||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL C |
|
|
|
Activity V.3 |
|
|
|
|
Development of the model |
|||
|
-Selection of the main variables of the model based on relevance, existence of statistical data, the structure of the data
base |
|||
|
Finalization of the study. Stage V |
CO : CEIS |
|
|
|
Finalization of the study. Stage V |
Partner 1 INIMM |
|
|
|
Finalization of the study. Stage V |
Partner 2
INTEGRAL C |
|
|
|
Stage VI |
|
30 of July 2010 |
|
|
Model testing |
( 7months ) |
||
|
Activity VI.1 |
|
||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL |
|
|
|
Activity VI.2 |
|
|
|
|
-The application of the model for the analysis of the competitiveness
of the sectors of the Romanian industry in comparison with the UE. |
|||
|
-The strategical position of the Romanian firms on the UE market |
|||
|
Development of the study |
CO : CEIS |
|
|
|
Development of the study |
Partner 1 INIMM |
|
|
|
Development of the study |
Partner 2
INTEGRAL C |
|
|
|
Activity VI.3 |
|
|
|
|
Identification of
the ways to capitalize the competitive advantages of the firms. |
|||
|
Finalization of the project |
CO : CEIS |
|
|
|
Finalization of the project. |
Partner 1 INIMM |
|
|
|
Finalization of the project |
Partner 2
INTEGRAL C |
|
|
|
Final approaches to the project, development of strategies for presentation
and disseminations of the research results. |
CO : CEIS |
|
|
|
Development of strategies for
presentation and disseminations of the research results. |
Partner 1 INIMM |
|
|
|
Development of strategies for
presentation and disseminations of the research results. |
Partner 2
INTEGRAL C |
|
Results for each stage of the project
|
Stage/ Activity |
Results / Documents
related to the results |
|
|
|
|
Stage 1 |
Research report |
|
Development of the theoretical and
methodological database |
- Study |
|
|
- Research report |
|
|
- Activity report |
|
Activity I.1 |
Workshop/ Detalied plan for Stage l |
|
Workshop organization |
- Site structure |
|
|
-Site development |
|
Development of the analysis. Finalization
of the analysis. Stage 1 |
Thematic presentation |
|
Development of the analysis. Finalization
of the analysis. |
Thematic presentation |
|
Development of the analysis. Finalization
of the analysis. |
Thematic presentation |
|
Activity I.2 |
|
|
Conceptual clarification regarding the
competitive advantages and the quantification of the level of competitiveness.
|
|
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Activity I.3 |
Study |
|
Analytical analysis of the competitive
advantage at the level of the main sectors of the industry |
|
|
|
|
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Development of the study |
|
|
Activity I.4 |
Study |
|
Analytical analysis of the competitive
advantage at the level of internal market and the UE market. |
|
|
Finalization of the study. Stage 1 |
Study, synthesis |
|
Finalization of the study. Stage 1 |
Study, synthesis |
|
Finalization of the study. Stage 1 |
Study, synthesis |
|
Stage II |
|
|
Diagnosis of the Romanian firms’
competitiveness |
Research report |
|
Fundamental research |
Study |
|
|
Scientific articles |
|
|
Conferences presentations |
|
Activity II.1 |
|
|
Analysis of the particularities of the
Romanian firms in respect to the creation and consolidation of the
competitive advantage |
|
|
Development of the study |
Study |
|
Development of the study |
Study |
|
|
|
|
|
|
|
Development of the study |
Study |
|
Activity II.2 |
|
|
Identification of the critical points
responsible for the increase of the competitiveness of the Romanian companies
|
|
|
Finalization of the study. Stage II |
Study, synthesis |
|
Finalization of the study. Stage II |
Study, synthesis |
|
Finalization of the study. Stage II |
Study, synthesis |
|
Stage
III |
Research report |
|
The identification of the way to stimulate the
main key endogenous and exogenous factors for the competitiveness of the
firms |
Study |
|
|
Scientific articles |
|
Activity III.1 |
|
|
The evolution of the exogenous and endogenous
factors that influence the firms’ competitiveness. |
|
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Activity III.2 |
|
|
Econometric analysis of the factors
responsible for the competitiveness of the firms. |
|
|
Finalization of the study. Stage III |
Study, synthesis |
|
Finalization of the study. Stage III |
Study, synthesis |
|
Finalization of the study. Stage III |
Study, synthesis |
|
Stage IV |
Research report |
|
The identification of the way to stimulate the
main key endogenous and exogenous factors for the competitiveness at the
sector level |
Study |
|
|
Scientific articles |
|
Activity IV.1 |
|
|
The evolution of the exogenous and endogenous
factors that influence the competitiveness at the sector level. |
|
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Activity IV.2 |
|
|
Econometric analysis of the factors
responsible for the competitiveness at the sector level. |
|
|
Finalization of the study. Stage IV |
Study, synthesis |
|
Finalization of the study. Stage IV |
Study, synthesis |
|
Finalization of the study. Stage IV |
Study, synthesis |
|
Stage V |
Research report |
|
The structure of the model |
Study |
|
Fundamental research |
Scientific articles |
|
Development of the study |
Thematic presentation |
|
Development of the study |
Thematic presentation |
|
Development of the study |
Thematic presentation |
|
Activity V.2 |
|
|
Development of the application |
|
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Activity V.3 |
|
|
Development of the model |
|
|
-Selection of the main variables of the model based on relevance, existence of statistical data, the structure of the data
base |
|
|
|
|
|
Finalization of the study. Stage V |
Study, synthesis |
|
Finalization of the study. Stage V |
Study, synthesis |
|
Finalization of the study. Stage V |
Study, synthesis |
|
Stage VI |
Research report |
|
Model testing |
Study |
|
Activity VI.1 |
Scientific articles |
|
Development of the study |
CD and site project |
|
Development of the study |
Thematic presentation |
|
Development of the study |
Thematic presentation |
|
|
Thematic presentation |
|
Activity VI.2 |
|
|
-The application of the model for the analysis of the competitiveness
of the sectors of the Romanian industry in comparison with the UE. |
|
|
-The strategical position of the Romanian firms on the UE market |
|
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Development of the study |
Study |
|
Activity VI.3 |
|
|
Identification of
the ways to capitalize the competitive advantages of the firms. |
|
|
Finalization of the project |
Study |
|
Finalization of the project. |
Study |
|
Finalization of the project |
Study |
|
Final approaches to the project, development of strategies for
presentation and disseminations of the research results. |
Synthesis of the project |
|
Development of strategies for
presentation and disseminations of the research results. |
Synthesis of the project – specific to the partner |
|
Development of strategies for presentation and
disseminations of the research results. |
Synthesis of the project - specific to the partner |
Novelty elements of the project
Interactive dialog with the
managers of the firms in order to understand the critical factors which form
the basis for the development of the firms
The main competitive factors
of the firms
The analysis of the
applicability of the competitive factors of the firms
The on the field competitive
factors that the firms take into account
The effects of the economic
crisis on the competitiveness of the firms. Measures to tackle these effects.
The openness of the firms in
using a method for the analysis of the competitiveness based on indicators
which are using the data from the balance accounts.
The openness of the firms to
offer the necessary balance accounts data in order to run the run the models of
the project.
The openness of the firm in
participating to the development of the methodology proposed by Postravcomp
The pragmatic approach of the
team who is combining the theoretical and mathematical instruments with the
empirical factors responsible for the competitiveness of the firms
The development of a set of
conclusions which are useful in the development of the activities of the firms
in normal economic conditions but also in proactively tackling the negative
effects of the crisis
Dissemination
6 published articles (ISI, journals)
Priorităţi
ale dezvoltării industriei prelucrătoare pentru perioada 2007-2013 -Nicoleta HORNIANSCHI,Corneliu
RUSSU - Probleme Economice, vol.214-215-216-217/2006. ed. Academia Română, INCE-CIDE, CEIS,
Bucureşti, 2008, pp.11-35 ISBN978-973-7885-37-1ISBN 973-7885-37-6
Elaborarea
şi analiza modelelor prospective de influenţă a factorilor de
producţie asupra dezvoltării industriale durabile - Nicoleta
HORNIANSCHI, Andrei DOSPINESCU - Revista de Economie Industrială
nr.3/2006, ed.Academia Română, INCE-CEIS, CIDE, Bucureşti, 2007ISSN
1584-014X
Direcţii
de acţiune şi măsuri necesare aplicării cu succes a
politicilor vizând creşterea
competitivităţii industriale - Nicoleta HORNIANSCHI, Corneliu RUSSU -
Probleme Economice, vol.214-215-216-217/2007.
ed. Academia Română, INCE-CIDE,
CEIS, Bucureşti, 2008, pp.63-69ISBN978-973-7885-29-6ISBN
973-7885-29-5
Competitivitatea
Industriilor Nationale – prezent si perspective
- Nicoleta HORNIANSCHI - Revista de Economie Industrială nr.1/2008,
ed.Academia Română, INCE-CEIS, CIDE, Bucureşti, 2008, pp.7-16
Scenarii
posibile de alegere a priorităţilor dezvoltarii industriei nationale - Nicoleta HORNIANSCHI,Vasile
DAN,Ruxanda ISAIC – MANIU,Nicoleta ODAE,Mariana VANIA - Studii şi
cercetări economice, vol. 41/2008, ed. Academia Română, INCE-CIDE, CEIS, Bucureşti, 2008, pp.61-66
Repere
pentru elaborarea unei politici naţionale de creştere a
competitivităţii industriei româneşti - Nicoleta HORNIANSCHI -
Revista de Economie Industrială nr.2/2006, ed.Academia Română,
INCE-CEIS, CIDE, Bucureşti, 2008, pp.12-17ISSN 1584-014X
2 articles
to be published
Model
integrat de analiza a competitivităţii la nivel de firmă (I),
Revista de economie industrială, nr. 1/ 2009, Editura Academiei Romane,
INCE-CIDE, CEIS, (în curs de apariţie)
Model
integrat de analiza a competitivităţii la nivel de firmă (II),
Revista de economie industrială, nr. 2/ 2009, Editura Academiei Romane,
INCE-CIDE, CEIS, (în curs de apariţie)